The Problem

Gamma was perceived primarily as a low-quality pixel art marketplace, which discouraged high-caliber artists from considering it for fine art or premium collections. At the same time, the Bitcoin Ordinals protocol had just launched, creating a golden opportunity to reposition Gamma as the leading marketplace for high-quality art on Bitcoin and capture early market share. Collectors found discovery confusing, and creators struggled with complex launch flows, limiting overall growth.

Team & Role

• My role: Product Design Lead

• Team: 1 PM, 5 engineers, marketing/ops

  
  

Research & Gathering Insights

• Initial research:

  • Identify pain points

  • Affinity mapping

  • User interviews on Discord & X / Twitter

Before

Gamma was perceived primarily as a low-quality pixel art marketplace, which prevented high quality artists from launching on the platform.

Design Solutions

Gamma Prints

Gamma Prints are digital editions of a single artwork that let creators sell multiple copies, displayed in an immersive gallery-style experience. Together with the Gamma Partner Artist program, a curated system where artists invite and vote on new members, Prints elevated Gamma’s brand from a pixel art marketplace to a premium destination for high-quality Bitcoin art. This combination attracted top-tier creators and repositioned Gamma as the go-to platform for fine art in the Ordinals ecosystem.

You can view Prints live at https://gamma.io/explore/prints

MVP Design

Prints V2: Explore Redefined — Multi-Chain, Drop, and Collection Integration

Prints V2 introduces a redefined Explore experience with multiple viewing modes — an immersive item view to showcase artwork in its full beauty, and a streamlined list view designed for high-volume traders. Along with multi-chain support and seamless Drop and collection integration, Prints V2 makes discovery and collecting more intuitive than ever.

Collection creation and purchase revamp

I designed the collection launch storefronts and minting pages to give creators a polished, customizable showcase for their work. Features included tailored storefront themes with bespoke color palettes, as well as streamlined presale states that built momentum and propelled sales ahead of collection releases.

Collector purchase flows

On the collector side, I designed purchase flows using progressive disclosure and familiar e-commerce and wallet interaction patterns. These improvements made minting intuitive and trustworthy, optimized for multiple purchases in a single flow, and reduced time to completion by removing unnecessary steps and simplifying the processing language.

Collection creation revamp

On the creator side, I developed intuitive wizard-style flows for setting up collections, simplifying what was previously a complex process into clear, step-by-step guidance.

Business Impact

Collection revamp

Captured over 50% marketshare of Bitcoin ordinal collection launches, 4× revenue growth, decreased time to complete purchases by 25%, and enabled the largest collection launches to date.

Gamma Prints

Boosted daily active users by more than 40%, attracted top-tier creators, and repositioned Gamma as the premier fine art platform in the Ordinals ecosystem.