Casa

Led design for the company’s flagship crypto wallet app, with a focus on making secure onboarding approachable without sacrificing safety.

 
 
 
 

Casa App Redesign

Designing Casa’s Evolution into a Multi-Asset Wallet Platform

 

The Problem

Revenue growth had begun to plateau and user retention was showing early signs of decline. Despite strong security features, many new users struggled to get past onboarding, especially in entry level tiers, which felt overly technical and intimidating. The team needed to understand what was blocking adoption and identify the right product improvements to re-ignite growth and keep users engaged.

Team & Role

  • My role: Product Design Lead

  • Team: 1 PM, 7 engineers

Research & Gathering Insights

  • Initiated customer satisfaction surveys and feature requests to improve retention, uncovering that 60% of users wanted ETH and ERC-20 support.

  • Analyzed customer feedback surveys and interviews, uncovering that users found onboarding too technical and intimidating.

  • Conducted three rounds of remote usability testing on early design concepts and wireframes to confirm and refine solutions.

Before

 

Design Solution

I redesigned onboarding and multi-asset support flows with a focus on clarity and progressive disclosure, making security approachable while boosting retention and reigniting growth.

 

Please full screen animated flows 👼.

Designed all mockups and flows as well as created animated transition videos for the engineering team. These videos were made with a combination of Principle and After Effects. Flow transitions were accompanied with animation specs docs.

 
 
 

Streamlined Onboarding

Redesigned onboarding to reduce setup steps by half by consolidating flows into the native app and introducing in-app purchases, creating a faster and more intuitive start experience.

Business Results: App Redesign

  • Upon redesigned App and additional support of Ethereum and ERC-20s, retention improved by over 20%

  • Simplified onboarding using familiar terminology and cut setup time in half.

  • Achieved a 10% drop in onboarding support tickets by streamlining setup flows.

  • Casa’s app is rated 4.9/5 in the App Store with over 1.1K ratings.

 

Casa Website

I built and designed Casa’s primary website in Webflow.

 

Casa Checkout

First image is of Casa’s free trial checkout. The later is a separate checkout for premium tiers.